Match types are a useful function to use in PPC campaigns. In this guide, we look at how they work in Google AdWords as well as Baidu, Bing, Naver, Yahoo! Japan, and Yandex.
Our guide combines useful information with great design.
The guide includes plenty of examples to illustrate the different match types available.
The guide focuses on Google, Baidu, Bing, Yahoo! Japan And Yandex.
Find out which terms will trigger your ads, and which ones won’t!
This guide will help you choose the right match type for your campaign goals.
The information in this chapter is provided by international PPC experts.
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