Match types in international search engines

Which ones are right for you?

Match types in international search engines

Match types are a useful function to use in PPC campaigns. In this guide, we look at how they work in Google AdWords as well as Baidu, Bing, Naver, Yahoo! Japan, and Yandex.

What the ‘Match types in international search engines’ guide offers:

A modern layout

Our guide combines useful information with great design.

Plenty of examples

The guide includes plenty of examples to illustrate the different match types available.

An international focus

The guide focuses on Google, Baidu, Bing, Yahoo! Japan And Yandex.

Practical take-aways

Find out which terms will trigger your ads, and which ones won’t!

choose the right match type for your goals

This guide will help you choose the right match type for your campaign goals.

Professional help to be at the top of your game

The information in this chapter is provided by international PPC experts.

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