Yandex.Market is the biggest ecommerce platform in Russia, and with ecommerce growing between 10-20% year on year in the country, it’s an attractive place for retailers to be present. Head of Yandex.Market, Pavel Aleshin, shares insights into how the ecommerce landscape is changing in Russia, which categories are most popular amongst Russian consumers and which countries are currently driving cross-border online sales. He also gives advice as to how international businesses can utilise the platform effectively to reach customers and grow online sales in Russia.
Pavel Aleshin is Yandex through-and-through. Having worked for the Russian giant for 15 years, he has climbed his way up to now be Head of Yandex.Market.