Maintaining International Brand Consistency

Why your Business needs a Glossary

Terminology Management for Brand Consistency

How to ensure your company’s voice is consistent across all your markets

Maintaining International Brand Consistency’ Guide

We have designed a guide to help you maintain consistency in your company’s voice; we investigate the need to manage your terminology and develop clear guidelines, as well as building a glossary and localising it. Moreover, we discuss terminology management tools which can help you achieve a consistent voice across your markets.

What the ‘Maintaining International Brand Consistency’ Guide Offers:

A modern, reader-friendly layout

Our guide combines useful information with great design for a positive reading experience.

Helpful and clear list of steps

Our guide provides a list of the necessary steps to ensure that you maintain a consistent voice, from developing clear guidelines to building a glossary.

International relevance

The information in our guide is designed for businesses with an international presence.

Practical take-aways

Why do you need to manage your terminology? And how can a glossary help you achieve that? Find out in our guide.

Find the answers to some essential questions

Amongst others, we discuss what terminology management tools are, and why you need to localise your glossary.

Professional help from industry practitioners

The information in this chapter is provided by industry experts with practical experience in the creation and maintenance of glossaries.

FIND OUT HOW TO MAINTAIN INTERNATIONAL BRAND CONSISTENCY NOW!

Read our guide, and find out how you can ensure that your company’s voice is consistent across all your international markets, and how creating a glossary of your terminology can help you in achieving that!

Read our guide now, and learn to manage your terminology correctly!

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