Loyalty Programs Are Hugely Successful In China

Nearly 90% say loyalty programs encourage them to spend more

New research has shown that loyalty programs are hugely successful in China, with nearly 90% of those questioned saying loyalty programs encouraged them to spend more. The survey was done amongst the top 15% of earners in each country questioned, which included China, Hong Kong and Singapore. Whilst Chinese respondents were more positive about loyalty programmes – with 34% believing that such programmes had increased in value since last year, compared to 16% of respondents from Singapore – the greatest differences could be seen in their attitudes towards companies they feel loyal to. Whilst three-quarters of those in China said that they would “go out of their way to do business” with a company they felt loyal to, only 36% of those in Singapore and 30% of those in Hong Kong would do the same. This difference in attitudes has been attributed to the high value that businesses put on customer service in China, compared to its nearby markets. 

The Movers And Shakers - Moving And Shaking

Search and discover everything we've reported on certain brands or industry topics. Follow the trends right before your eyes - and in the blink of eye you know.
Select Country

I would like to receive emails from Webcertain

Please note that:

  • You can edit your preference and unsubscribe at any time
  • Webcertain does not share or sell your data

Individual BASIC

Free

Language Guides,How To Guides,Country Guides
2 per month
eLearning,eLearning Course,Quizzes
2 per month
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Benchmarks,Lists
5 per month
Video Briefings,Catch Up TV
10 per month
Access to Customised courses and Examinations.
Not Available
Attendance at Webcertain.TV Connect Events per year
Not Available
Tools,Webcertain Events
Not Available
Subscribe

Individual PREMIUM

£5

per
month
Cancel Anytime
Language Guides,How To Guides,Country Guides
Unlimited
eLearning,eLearning Course,Quizzes
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Benchmarks,Lists
Not Available
Video Briefings,Catch Up TV
Unlimited
Access to Customised courses and Examinations.
Not Available
Attendance at Webcertain.TV Connect Events per year
1 per month
Tools,Webcertain Events
Not Available
Subscribe

Team GLOBAL

£95

per
month
(up to5 users ) - additional users4.00
Language Guides,How To Guides,Country Guides
Unlimited
eLearning,eLearning Course,Quizzes
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Benchmarks,Lists
Unlimited
Video Briefings,Catch Up TV
Unlimited
Access to Customised courses and Examinations.
Unlimited
Attendance at Webcertain.TV Connect Events per year
3 per month
Tools,Webcertain Events
Unlimited
Subscribe