The Latest Insights from International Online Marketing
The social messaging app Line has announced that it is adding more news outlets to its Japanese news service in an attempt to solidify its position as the dominant news app in the country.
Line News is a service that exists within the Line app, allowing users to access the latest news stories on the go.
It has added 24 new news outlets to its service, including big names such as Asahi, Mainichi, BBC News and AFP.
Line will receive half of all advertising revenue generated from the outlets on the app.
Line News currently has 12 million monthly active users in Japan.
Its main competitors in the Japanese news app market are Gunosy and SmartNews, which have 3 million and 4 million monthly active users in the country respectively.