The Latest Insights from International Online Marketing
The German fashion retailer Lesara has launched an ecommerce site targeting France.
The launch of the French site means that Lesara now has access to 66 million new customers.
Lesara now sells affordable, fashionable clothing in 22 European countries.
The European fashion ecommerce market is currently very fragmented, with different retailers coming top in different nations. Recent research by TextMaster and Similar Web revealed that La Redoute is currently the top fashion ecommerce site in France.
The French ecommerce market is worth 43.6 billion US dollars, with a digital buyer penetration rate of 79%.