It’s official: Latin America loves Google!
From our sample of selected Latin American countries, Google is the clear unparalleled search engine leader. Its share across all devices varies between 94.9% (Mexico) at its lowest, up to 97.4% (Peru) at the other (close) end of the spectrum.However, while the differences are indeed minimal across Latin American countries in terms of their search habits, their technological advancement varies substantially. In our 6 strong group, for example, internet coverage currently varies between 41% in Peru and 78% in neighbouring Chile. Chile’s strong display in the digital realm not only makes it the most wired country in all of Latin America; impressively, it also places the country notably ahead of European countries like Italy and Portugal. For most countries in the region, however, there’s enormous room for growth.
Heavyweight Brazil, which accounts for roughly 40% of all internet users in Latin America, posted the strongest growth year-on-year (5.1%) despite its current financial woes. In absolute terms that translates to 6.7 million new Brazilian netizens, more than the combined tally of Mexico, Peru, Chile, Colombia and Argentina.
Learn about the online presence in Latin America and find out if any of its 600-million inhabitants share any online habits.
What do you think the most popular search engine in Latin America is? And the most popular device? Read it here, so you’ll know what to target
We have collected some of the main insights on digital in Latin America in one place, so you don’t have to spend hours scanning the internet.
Our guide offers a series of interactive sources and pop-ups to make your reading experience that little bit more fun
Market shares, country comparisons, and more! The level of technology in Latin America varies from country to country, have a look at the details in our guide
Check out what country is the biggest fan of online shopping, and which one spends the longest online
With our Latin America Search Overview you can read about the main facts and figures regarding the digital presence of this large region of the world, and get some insight to help you approach its exciting market.
Read our guide now, and expand your knowledge on Latin America!