Latin America Global Leader in Mobile Video Viewing

The Latest Insights from International Online Marketing

19 August 2015. Research by IAB and On Device Research has revealed that Latin America is the global leader in mobile video viewing. A staggering 61% of Latin American smartphone owners watched short videos on their devices every day, with 41% watching longer videos over 5 minutes long every day as well. Brazil was the leading country for mobile video viewing within Latin America, with Argentina and Mexico coming in second and third place.

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