The Latest Insights from International Online Marketing
19 August 2015.
Research by IAB and On Device Research has revealed that Latin America is the global leader in mobile video viewing.
A staggering 61% of Latin American smartphone owners watched short videos on their devices every day, with 41% watching longer videos over 5 minutes long every day as well.
Brazil was the leading country for mobile video viewing within Latin America, with Argentina and Mexico coming in second and third place.