If you want your campaign to be successful on Yandex, you really need to conduct a keyword research in the Yandex tool. This presentation explains you why you need a proper keyword research as supposed to a direct translation. It also gives you a good overview on how to conduct the keyword research and the steps you need to take.
You won't feel left behind or blinded by science with our guides which explain everything in a straightforward easy to digest way.
We know you want the low down - but you don't want low energy from poorly represented content. Live the life of learning we say.
Remember "wysiwig" meaning "what you see is what you get?" Webcertain offers "What you need to know is what you get" - which believe me isn't actually so easy to do - if you're not dealing with people with the same challenges every dolly day.