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The fashion retailer Karl Lagerfeld has announced that it will enter the world of ecommerce next month.
In early November, it will launch a global website targeting 97 countries in 5 languages.
It hopes that ecommerce will quickly become a key sales channel for the company, aiming for the medium to bring in “a double-digit figure in terms of share of revenues”.
Karl Lagerfeld already sells some of its products online through third-party ecommerce sites, but the launch of its own-brand ecommerce stores will see it offering a wider range of items.
It will include more women’s clothing and accessories, with menswear and children’s clothing scheduled for launch next year. It has also teamed up with Artnet to sell special edition bags with original sketches by the designer.