Japanese Gamers Embrace Mobiles

The Latest Insights from International Online Marketing

Gamers in Japan have embraced the smartphone era, according to research by Mobile Marketing Data Lab. The data showed that a staggering two thirds of Japanese gamers play games on a smartphone every day, compared to just 16% who play games every day on a gaming console. The time gamers spend on smartphones is more variable than time spent gaming on gaming consoles. 30% spend less than an hour a week playing games on a smartphone, compared to 16% who use their game consoles for less than an hour a week. A larger proportion also spend an excessive amount of time playing games on smartphones. 36% spend at least 4 hours a week playing games on their smartphone, compared to 23% who spend the same amount of time on a gaming console. 

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