Another Facebook tool that is super-useful for marketers is Facebook's live video streaming tool. Named “Facebook Live”, it allows both individuals and Pages to live stream videos. Unlike rivals Periscope and Meerkat, these videos are saved and can be displayed on the person or Page's timeline forever. This gives Facebook a big advantage over Periscope and Meerkat, especially when you consider that 53% of video views come from people who watch the video after it has been broadcast. Higher rates of engagement are another factor in favour of Facebook Live. People spend on average three times longer watching live videos than normal videos. Another advantage of Facebook Live videos are that they are displayed more prominently than other types of content. Facebook recently revealed that Facebook Live videos are given a high priority in its ranking algorithm.Â
