Internet marketing is rising in popularity in Vietnam, according to research by VECOM.
The study asked Vietnamese businesses what marketing channels they had used at the end of 2015.
Search engine marketing and social media came in at joint first place, cited by 47% of respondents. Online news sites came in at second place, followed text and email marketing. Offline channels such as newspapers and TV only came in at fourth and fifth place respectively.
Search engine marketing was viewed as being more effective than social media marketing, with around a third of respondents saying they found search marketing highly effective compared to just a quarter who said the same for social media marketing.
The rise of internet marketing is also facilitating the rise of ecommerce in the country; 55% of Vietnamese businesses said that over 20% of their sales were made online.
The Vietnamese ecommerce market was worth an estimated 4 billion US dollars in 2015.Â
