The Latest Insights from International Online Marketing
Research by BuddeComm has revealed the internet landscape in Sudan.
The internet penetration rate is expected to reach 30% by the end of the year, with the majority of this being driven by internet-enabled mobile phones.
Around three-quarters of Sudanese citizens have a mobile phone, but only 1% have a fixed broadband connection.
The relatively high mobile penetration rate is being helped by increased competition between mobile service providers as they compete to provide customers with the most attractive deal.
With internet penetration still remaining relatively low, however, it is a country with great future potential.
This potential was recognised by Google in July this year, when the international internet giant announced that it was to launch its Android app store Google Play in Sudan.