Think online reputation management doesn't apply to you, or your business? Think again. Internationally, online reputation management is one of the fastest growing areas of internet marketing, with an estimated $5 billion in US revenue alone. For companies of all sizes, navigating online reputation issues can be highly challenging, involving multiple search engines, review sites and laws in various jurisdictions. International companies must perform proactive online reputation on multiple fronts and maintain a degree of vigilance in order to establish strong positions that can withstand typical challenges and strong reputation attacks. In this keynote, Chris shares stories of some the cases he's encountered and provides some actionable techniques that can proactively manage reputations or mitigate negative reputations online, including tactics involving SEO, paid search and social media.