The Latest Insights from International Online Marketing
Thought we’d forgotten Instagram? No chance! The image-based network has expanded its advertising platform to over 30 new countries.
Advertisers from all countries covered by Facebook advertising can now launch adverts on Instagram as well.
Advertisers can buy Instagram ads via the Instagram Ads API, Power Editor and various Facebook Marketing Partners.
Ads use the same audience targeting tools as Facebook ads, and are suitable for marketers who want to boost their website visits, app installs and video views.
Ads can be the form of square or landscape photos and videos, with videos lasting up to 30 seconds.