The Latest Insights from International Online Marketing
Research by yStats has predicted that Indonesia will become the biggest B2C ecommerce market in South East Asia this year.
The Indonesian ecommerce market is growing rapidly and is expected to be worth 4.5 billion US dollars in 2016.
This growth is primarily being driven by an increase in the number of mobile internet users, with mobile phones being the number one device used for ecommerce purchases last year.
It is predicted that Indonesia will have 100 million smartphone users by the end of 2019, putting it in the top 5 countries for the number of smartphone users worldwide.
The research also looked in detail at more specific Indonesian ecommerce trends from 2015. It found that Lazada was the most popular ecommerce site, clothing and accessories were the most popular product categories and bank transfers were the most popular payment method.