The Latest Insights from International Online Marketing
11 September 2015.
The Chinese search giant Baidu is looking to expand into India and Indonesia.
Baidu has selected these countries due to their rapidly increasing smartphone populations, as the search engine aims to boost its mobile presence.
The search giant has said it will “invest” in these countries, although the exact details are yet to be revealed.
Baidu is turning its attentions overseas as the smartphone market in China slows down, with smartphone shipments dipping for the first time in 6 years last quarter. In contrast, India’s smartphone shipments increased by a staggering 44% last quarter.
Baidu is also facing stiff competition in the Chinese tech industry from its rivals Tencent and Alibaba, which dominate the Chinese social messaging and ecommerce markets respectively.