India Uses Translation To Boost Online Growth

New services will be launched in Hindi to assist growth

Growth in India’s ecommerce market is down to the translation of language.Because the internet in the country has almost exclusively been conducted in English, it was only accessible to India’s most highly skilled and educated population, nearly all of whom are now connected. However, since sites like Quikr and Snapdeal have begun launching services in Hindi and other languages, this has allowed for more online expansion in the country.With companies launching local-language services, non-english speakers are connecting to the internet, allowing for the sustained-growth of internet usage in India.Virendra Gupta, CEO of Indian news site Dailyhunt, says that there are 400 million people still left to come online, meaning that ecommerce sales are forecast to hit 137 billion US dolllars in 2020, from just 11 billion in 2013.

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