India To Surpass US For Internet Penetration

The Latest Insights from International Online Marketing

The internet population of India is set to hit 402 million next month, overtaking the internet population of the US for the first time ever. It will make India the second biggest internet market in the world, second only to China. The prediction was made by the IAMAI and IMRB International, who also released a detailed breakdown of the internet population in the country. There is a big gender imbalance, with 70% of Indian internet users being male, with this proportion rising to 90% in rural areas. There was also a strong skew towards younger people, with three-quarters of internet users in the country being aged 18-30. Two-thirds of internet users in India are accessing the web using a mobile device, with the popularity of mobile being driven by a rise in affordable smartphones. 

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