The Latest Insights from International Online Marketing
7 September 2015.
The Internet and Mobile Association of India (IAMAI) has revealed that India’s online population has just reached 350 million, an increase of 50 million from just 6 months ago.
60% of Indians go online via mobile phone, with the number of mobile internet users predicted to increase by over 100 million in the next 2 years alone.
The majority of Indians online come from urban areas. Research by We Are Social suggests that around three quarters of urban Indians use the internet, compared to just 7% of rural Indians.
There are also significant sex differences, with men outnumbering women online by a ratio of 3 to 1.
In an effort to get a more diverse range of Indians online, the government, and internet companies are engaging in a variety of initiatives.
As many rural Indians do not speak English, big Indian sites such as the ecommerce site Snapdeal have started producing sites in local languages such as Tamil and Hindi.
And Google’s Help Get Women Online initiative runs forums with the aim of encouraging more women to use the internet.