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The Indian mobile advertising company InMobi and the Chinese data analytics company TalkingData have teamed up to help InMobi further penetrate the Chinese market.
TalkingData tracks and analyses data from 1.5 billion Chinese smartphones across 80,000 apps.
The partnership will allow InMobi to use TalkingData’s analytical data to target its ads to more relevant users and therefore achieve a higher return on investment.
It is not the first time that Chinese and Indian companies have formed partnerships in the last year. Last month, InMobi entered into a partnership with a Chinese app development company, APUS, to help the company enter the Indian market.