How to target Russian travellers

The Russian travel market has grown steadily over recent years. This growth has not gone ignored, and an increasing number of international travel brands are turning their attention to Russia. One very important way that you can reach the Russian travel market is using digital marketing. This guide will show you how to use digital marketing strategies to attract Russian tourists to your hotel, town or country. From reading this guide, you will learn:

  • the most popular holiday types
  • the most popular destinations
  • the impact of seasonality and regional distribution
  • the key factors that affect Russian travellers' decisions
  • the key platforms and channels that Russian tourists use when searching and booking holidays
  • the most effective digital marketing strategies that you should use to reach Russian travellers, including search engine marketing and social media marketing
  • the importance of translation/copywriting in the Russian language

Whether you are just getting started targeting Russian travellers or if you want to improve your existing efforts, this guide is a must for anyone wanting to improve their targeting of Russian tourists.

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