How to target Middle Eastern students studying abroad

An introductory guide for the higher education sector

How to target Middle Eastern students studying abroad

This guide analyses the opportunities and challenges associated with the Middle Eastern higher education market. Starting with an overview of the reasons why Middle Eastern students seek higher education abroad and the trends shown over the last few years by this demographic, the guide moves on to explore how foreign universities can better approach Middle Eastern students looking to attend university in a foreign country.

Amongst others, this guide takes a closer look at:

  • Why Middle Eastern students study abroad, offering an overview of what motivates them to seek higher education in foreign countries and the main factors swaying their final choice.
  • How Middle Eastern students research information about foreign universities and how marketers can help fill in the gaps.
  • A list of valuable tips for marketers targeting Middle Eastern students on the right strategy for their website, social media, and content marketing efforts.

Discover what you need to boost your international student recruitment in the Middle East and how you can engage the local audience to increase your chances of success!

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