How to target Chinese travellers

The number of Chinese tourists travelling abroad has grown steadily over recent years, and China is now the world's largest source of outbound tourism. One very important way that you can reach the lucrative Chinese travel market is using digital marketing. This guide will show you how to use digital marketing strategies to attract Chinese tourists to your hotel, town or country. From reading this guide, you will learn:

  • how many Chinese people currently travel abroad
  • important characteristics of these travellers, such as their ages and who they like to travel with
  • the most popular holiday types
  • the most popular destinations
  • the key factors that affect Chinese travellers' decisions
  • the most effective digital marketing strategies to reach Chinese travellers, including website translation, SEO, PPC, blogging, social media
  • the key Chinese travel platforms you need to be on

Whether you are just getting started targeting Chinese travellers or if you want to improve your existing efforts, this guide is a must for anyone wanting to improve their targeting of Chinese tourists.

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