Content is an integral part of any digital marketing strategy: there would be nothing to read, view or engage with if there was no content. In this article, I will focus on how content helps SEO, offering an introduction to the development of content marketing and SEO, their history and connection, as well as providing tips on how to improve content on a website for better rankings in search results.
Our guide combines useful information with great design, useful graphs and screenshots.
Find out how content and SEO have evolved over the years!
What is content marketing defined as? And SEO? Find out here!
Where to include keywords in a piece of text, and how to ensure that you produce quality content are some of the topics we tackle.
We concentrate on five instances of when content marketing can help SEO.
The information in this chapter is provided by content marketing and SEO experts.
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