How and why to implement agile international SEO

How to implement technical SEO strategies quickly, efficiently, and effectively on a large scale.

Agile SEO is a process to perform and implement SEO strategies that are quick, efficient, and effective on a large scale. Acting agilely can be especially valuable in a dynamic ever-changing field like SEO where the environment is competitive and volatile due to the constant algorithm changes and multilingual/multi-regional opportunities. Implementing Agile processes helps to see the bigger picture and at the same time focus on the step-by-step progress. This presentation explores how to manage SEO efforts across different locations, teams and projects through agile. You'll learn from real-life examples how to implement agile in site migrations (CMS & HTTPS), site-wide projects and keyword research for multi-regional websites.

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