Keywords are as important as they have ever been, we just need to view and use them in different ways than perhaps we have in the past. Bill Hunt, a regular speaker and author on keyword topics, gives us the lowdown on how to use keywords effectively across all digital activities, as well as explaining what is the plan where businesses are missing keyword opportunities, how keywords can benefit all aspects of digital marketing.
Formerly a soldier in the US Marine Corps for 10 years, Bill Hunt now works as the President of Back Azimuth Consulting. Currently working with clients to assist with using their own search and social data, Bill helps them to then use this information to drive sales. He is also a published best-selling author with his book “Search Engine Marketing, Inc.”, and travels around the world speaking in around 20 countries per year about search and optimisation.