How Yandex deals with noun cases in Slavic languages

International businesses are increasingly realising the potential of Eastern European countries as target markets. If you want to reach these markets, it is advised that you target them in their native languages. This guide looks at the complexities of the Slavic languages and how these relate to advertising on the Russian search engine, Yandex. From reading this guide, you will learn:

  • how Slavic noun cases work
  • how the Russian search engine Yandex handles noun cases
  • why it is not a good idea to simply copy your Google PPC campaigns over to Yandex

Whether you are just getting started with targeting Slavic markets or if you want to improve your existing efforts, this guide is a must for any company wanting to expand into an Eastern European country that uses a Slavic language.

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