How VisitEngland Approaches Global Online Marketing

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As a national tourist board, attracting international visitors and promoting the country around the world is a key focus for VisitEngland. Enterprise Director Jenny McGee explains the importance of digital for the company, as well as how they use online channels to reach an international audience. She also highlights how tourism businesses large and small can utilise the work VisitEngland does to increase the digital exposure for their own brands. 

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