Search marketing tends not be associated with partnerships, however, creating strategic partnerships and collaborations can bring real value to campaigns and strengthen search success. Alex Lever from MEC talks to us about how to develop such a strategy, the branding and marketing benefits it can bring and how to ensure any partnership will bring value to its intended audience.
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Alex is a passionate Campaign Manager, working on a global scale at MEC. She works with all kinds of media (mostly digital based), and on campaign ranging from high-end brands to smaller online businesses.