Kasper Szymanski, co-founder of Search Brothers and formerly part of the search quality team at Google, gives tips about how best to optimise your website for both users and search engines and how to avoid Google penalties. He also talks the underrated importance of server logs and which key SEO mistakes to avoid.
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With a background working for Google's Search Quality team, there are few people who know more about Search Engine Optimisation than Kasper Szymanski. After years of spearheading Google's webmaster communication team and his public speaking on behalf of Google at industry conferences and Google events, Kasper knows his stuff. Now the consultant and co-founder of Search Brothers, he brings unique expertise in on and off page SEO, Google penalties and Google algorithm support.