How To Open A Baidu Account

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As the largest search engine in the world’s largest internet market, Baidu is an essential platform for any organisation targeting the Chinese market. Paid search advertising on the search engine will expose your brand to a wide audience and is an effective way to grow your business in China. However, Baidu does have specific guidelines and requirements for setting up an account and running advertising campaigns. Chinese search marketing specialist Christina Xu is here now to explain more about it.

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