How To Conduct & Use Persona Research

Who are your customers and what makes them tick? We discuss how to research real or potential customer groups, how to create persona's based on your research, and implement these persona's properly.

Who are your audience and what do they want from you?

How well do you know your audience? What makes them tick; what inspire or motivates them; what they dislike? Being able to answer these kind of questions will help you develop more appropriate and relevant campaigns – that will bring results. Social Specialists Vanessa Pereira and Felipe Torres explain how to plan and execute persona research, what to look for in the research and how to apply the findings to global campaigns.

Felipe Torres and Vanessa Pereira work in Social Media at Webcertain. They currently work with client on improving their digital presence, content marketing campaigns and online communication resources.

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