How To Build Your Brand's Global Social Strategy

How To Build Your Brand's Global Social Strategy

Company execs are enthusiastic about the development of social media and have an appetite for more. In fact, they've made further expansion into international markets a top strategic priority. The only thing is this: How to approach it? How to tackle the transition from a single-language social presence into one that accounts for multiple markets, languages and platforms? Pulling social off globally is no easy feat, but there are few steps you can take to build your strategy from the ground up..

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