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Elena and Geeske explain how they developed a successful collaboration between Vistaprint's organic search and content localisation teams to make the best use of each team's expertise. During this project, the in-house linguists went from localising the keywords and meta data defined by the English-speaking SEO team to performing their own research in their respective native language. This resulted in more relevant and appealing copy and drove more than double the amount of traffic to the site.
