In the last few years, the world of PR has changed almost beyond recognition. So what is the best way on a digital platform to make the most of online interaction with a customer. We talk to Catherine Warrilow, co-founder and CEO of Seriously PR about how businesses can best engage with customers and how to link print and online PR, in the best possible way.
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After copying stories out of newspapers from the age of five, Catherine is now the Managing Director at Oxford based company, Seriously PR. After a number of years working in PR and marketing, Catherine set about building an agency of her own and is now working with the same publications she used to copy out of. With 8 years’ experience operating her own PR company, Catherine knows exactly what it takes to develop marketing strategies around the customer journey, understand each point at which they engage with brands, and give them what they are looking for.