Conversion optimisation is becoming more vital to the success of a company’s ecommerce and can have a larger and larger effect on strategy. We talk to Paul Rouke, founder and CEO of PRWD, about why companies should be utilising it more and why it should be fully integrated into a business model.
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Paul Rouke is a CRO specialist, who is a published author of the book The Growth Strategy That's Being Ignored. He is also the CEO and founder of of PRWD where he acts as consultant and trainer in conversion optimisation with over 15 years experience.