Jim Banks, Head of Biddable Media at Cheapflights, shares his insights into when and how social advertising should be used, and its value as part of an international advertising strategy.
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Currently working as Director of Paid Media at Groove, Jim Banks helps clients with their biddable media campaigns and their advertising on PPC platforms such as Google Adwords and Bing. After he founded his own Paid Search agency, he worked on over 1,000 sites for businesses all around the world before moving to CheapFlights.com to head their PPC division. Now speaking at industry events all around the world, Jim is the man to go to for marketing expertise.