The Latest Insights from International Online Marketing
29 September 2015.
The retail store H&M is expected to launch an online store for Switzerland this week.
H&M already has a Swiss website that lists its stock, but currently it is not possible to buy items from the site.
It is one of the last major fashion brands to launch an ecommerce site in the country, mainly because Swiss consumers are “demanding” and generally expected items to be delivered within 3 days.
It is unclear how H&M will meet this tight delivery deadline, with the nearest distribution centre being located in Germany, but it may well utilise its network of 90 or so physical stores in the country.
The Swiss fashion retail market is worth an estimated 9 billion Euros, with online sales accounting for around 10% of all sales.