The Latest Insights from International Online Marketing
The fashion retailer H&M has announced that it is going to launch an ecommerce site targeting Canada later this year.
The site will have the “whole range of fashion basics and the latest trends” and will deliver items to customers’ homes.
H&M currently has a digital presence in 61 countries across 6 continents, with ecommerce being enabled on 23 of those websites.
It saw its sales grow by a healthy 19% last year.
The Canadian ecommerce market is worth 31 billion US dollars and has a digital buyer penetration rate of 69%.