A start-up app from Hong Kong has won 1.6 million US dollars of seed funding, after being named the best ‘breakthrough’ app, at the Rise conference last year. Goxip, developed by Juliette Gimenez, is described as a “shoppable Instagram” allowing users to follow and view images of celebrities, just like the image based app. However, where Goxip differs from Instagram is that it then identifies the clothing in each image, before pointing you towards similar, but affordable clothes online. The idea has pulled in interest from Thai company, Ardent Capital and from Chrysies Tan, who both make up the majority of the new investment. Gimenez hopes to pull in one million users by the end of year, before launching a marketplace feature, allowing independent designers to link up to the app.