The Latest Insights from International Online Marketing
The online maps company Streetmap has lost a court case against Google.
Streetmap had accused Google of abusing its dominance in the search market by putting its own Google Maps results at the top of the search results, resulting in a “dramatic loss of traffic” for its competitor Streetmap.
UK-based Streetmap had tried to argue that Google was guilty of “anti-competitive conduct”.
The UK’s High Court has ruled that Google is not guilty because Google Maps was “not reasonably likely appreciably to affect competition”.
Google has welcomed the ruling, describing it as a victory for innovative businesses.
Streetmap has said it will appeal the decision.