Google Wants To Measure Brand Awareness

It is already running a similar tool on YouTube

Google is looking at ways in which it can measure brand awareness through search. Whilst the exact plans have been kept under wraps, Gary Illyes from Google explained in an interview with Marketing Land that whilst it was difficult for the company, it was looking into how it could measure brand mentions. Illyes said “we are thinking about how to measure it in aggregate”, adding that Google’s user experience teams were working on a solution. This news comes as Google’s brand lift programme continues to measure the impact of video campaigns on YouTube, looking at brand awareness and ad recall. Brand lift provides companies with the collected data, whilst also showing the effect of YouTube ads on purchase intent, and other metrics. 

The Movers And Shakers - Moving And Shaking

Search and discover everything we've reported on certain brands or industry topics. Follow the trends right before your eyes - and in the blink of eye you know.
Select Country

Individual BASIC

Free

Language Guides,How To Guides,Country Guides
2 per month
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
10 per month
eLearning,eLearning Course,Quizzes
2 per month
Benchmarks,Lists
5 per month
Tools,Webcertain Events
Not Available
Access to Customised courses and Examinations.
Not Available
Attendance at Webcertain.TV Connect Events per year
Not Available
Subscribe

Individual PREMIUM

£25

per
month
Cancel Anytime
Language Guides,How To Guides,Country Guides
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
Unlimited
eLearning,eLearning Course,Quizzes
Unlimited
Benchmarks,Lists
Not Available
Tools,Webcertain Events
Unlimited
Access to Customised courses and Examinations.
Not Available
Attendance at Webcertain.TV Connect Events per year
1 per month
Subscribe

Team GLOBAL

£95

per
month
(up to5 users ) - additional users12.00
Language Guides,How To Guides,Country Guides
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Video Briefings,Catch Up TV
Unlimited
eLearning,eLearning Course,Quizzes
Unlimited
Benchmarks,Lists
Unlimited
Tools,Webcertain Events
Unlimited
Access to Customised courses and Examinations.
Unlimited
Attendance at Webcertain.TV Connect Events per year
3 per month
Subscribe

Individual PREMIUM Quarterly

£

per
month
Language Guides,How To Guides,Country Guides
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Video Briefings,Catch Up TV
Unlimited
eLearning,eLearning Course,Quizzes
Unlimited
Benchmarks,Lists
Unlimited
Tools,Webcertain Events
Unlimited
Access to Customised courses and Examinations.
Unlimited
Attendance at Webcertain.TV Connect Events per year
Unlimited
Subscribe