Google Translates Names Russia As “Mordor”

The Latest Insights from International Online Marketing

Google Translate generated some rather embarrassing mistranslations earlier this week. For around 24 hours, for users translating from Ukrainian to Russian, the word “Russia” became “Mordor” – the volcanic, evil area from the Lord of the Rings fantasy trilogy. Furthermore, the word “Russians” became “occupiers”, and “Sergei Lavrov” the Russian Foreign Minister became “sad little horse”. The mistranslations come at a time of high tension between Russia and Ukraine, after Russia annexed the Ukrainian region of Crimea. Google released a statement saying that the mistranslations were automatically generated and explained that its translation algorithm was “complex” and could make mistakes. It has since corrected the translations. 

The Movers And Shakers - Moving And Shaking

Search and discover everything we've reported on certain brands or industry topics. Follow the trends right before your eyes - and in the blink of eye you know.
Select Country

Individual BASIC

Free

Country Guides,Language Guides,How To Guides
2 per month
Webcertain Events,Tools
Not Available
Attendance at Webcertain.TV Connect Events per year
Not Available
Lists,Benchmarks
Not Available
Quizzes,eLearning,eLearning Course
2 per month
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
10 per month
Access to Customised courses and Examinations.
Not Available
Subscribe

Individual PREMIUM

£25

per
month
Cancel Anytime
Country Guides,Language Guides,How To Guides
Unlimited
Webcertain Events,Tools
Not Available
Attendance at Webcertain.TV Connect Events per year
1 per month
Lists,Benchmarks
Not Available
Quizzes,eLearning,eLearning Course
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
Unlimited
Access to Customised courses and Examinations.
Not Available
Subscribe

Team GLOBAL

£95

per
month
(up to5 users ) - additional users12.00
Country Guides,Language Guides,How To Guides
Unlimited
Webcertain Events,Tools
Unlimited
Attendance at Webcertain.TV Connect Events per year
3 per month
Lists,Benchmarks
Unlimited
Quizzes,eLearning,eLearning Course
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Video Briefings,Catch Up TV
Unlimited
Access to Customised courses and Examinations.
Unlimited
Subscribe

Individual PREMIUM Quarterly

£

per
month
Country Guides,Language Guides,How To Guides
Unlimited
Webcertain Events,Tools
Unlimited
Attendance at Webcertain.TV Connect Events per year
Unlimited
Lists,Benchmarks
Unlimited
Quizzes,eLearning,eLearning Course
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Video Briefings,Catch Up TV
Unlimited
Access to Customised courses and Examinations.
Unlimited
Subscribe