Google Teams Up With Russian Mobile Operator

The Latest Insights from International Online Marketing

3 September 2015. Google has partnered up with the Russian mobile operator MTS in an attempt to increase the search engine's share in the country. Google currently has just a 27% share of Russia's search engine market, far behind the leader, Yandex, which has a market share of 62%. As part of its partnership with MTS, the Google app will be pre-installed on smartphones sold by the mobile operator. An MTS spokesperson also said that: “MTS will share with Google the cost of mobile Internet promotion and get money from Google's search services under a revenue-sharing scheme”.

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