Google has announced the introduction of a new feature to its AdWords tool. In a post on its blog, the company said that they are introducing the ability for marketers to introduce audience lists “at the campaign level”. In turn this means that the use of RLSA and Customer Match will become far easier, and much quicker. It also means that when changes are made, it will reduce the chances of any ad group being overlooked. With the campaign-level audience lists, you will be able to make changes to bid adjustments, without having to make changes to each individual ad group. Google says that these introductions will allow more flexibility when engaging with your customers. These updates are already in place, and are being used by advertisers to make what Google call “better optimisations”.