Going global: Content customization strategies

Learn tips for adapting content for different markets

As any international marketer will know, managing the creation and distribution of content on a global scale is a big challenge. Karen shares how to determine when and how to adapt content for different markets, building collaborations with in-country teams and working with other marketing counterparts to share content in a relevant and engaging way for each target audience.

The Movers And Shakers - Moving And Shaking

Search and discover everything we've reported on certain brands or industry topics. Follow the trends right before your eyes - and in the blink of eye you know.

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