German Internet Users Dislike Mobile Ads

Mobile internet users in Germany do not like mobile ads, according to research by Nordlight Research. The majority, 65%, said they had a negative attitude towards mobile ads, such as finding them annoying. A further 27% had neutral attitudes towards them, saying that they found them neither useful nor bothersome. Just 8% said they actually had a positive attitude towards mobile ads and found them useful. There was very little variation in opinion when comparing different age groups. Germans have a notoriously harsh attitude towards ads, with 24% using ad blocking software on their computers. 
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