German Internet Users Dislike Mobile Ads

The Latest Insights from International Online Marketing

Mobile internet users in Germany do not like mobile ads, according to research by Nordlight Research. The majority, 65%, said they had a negative attitude towards mobile ads, such as finding them annoying. A further 27% had neutral attitudes towards them, saying that they found them neither useful nor bothersome. Just 8% said they actually had a positive attitude towards mobile ads and found them useful. There was very little variation in opinion when comparing different age groups. Germans have a notoriously harsh attitude towards ads, with 24% using ad blocking software on their computers. 

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