The Latest Insights from International Online Marketing
11 September 2015.
The Malaysian social network Gaption has announced it wants to enter the Philippines, Singapore and Australia in the next 2 years.
Gaption was created in June this year and currently has 20,000 users, mainly from Malaysia, the US and Europe.
Gaption allows users to earn money if they post content that leads to another user clicking on an ad. It also has an integrated ecommerce platform, allowing users to post advertisements that appear in followers’ newsfeeds.
A spokesperson from Gaption outlined the social network’s aim, saying: “We want to make it possible for anybody to do business without the need for any technical knowledge or having to spend excessive amounts of money”.
The social network aims to reach over 10 million users in the next 2 years, with a target monthly revenue of 900,000 US dollars within the same time period.